³¹ "lacocca Hands over the Keys to Chrysler", Investor's Business Daily, January 4,1993, Business, 1.

³² "Mea Culpa", The Wall Street Journal, September 17, 1990,1.

³³ "Chrysler to Buy Aircraft Maker", The Wall Street Journal, June 20, 1985,12.

³⁴ "How Chrysler's $30,000 Sports Car Got Sideswiped", Business Week, January 23,1989,68.

³⁵ "The Game's Not Over", Forbes, April 30, 1990,76.

³⁶ "Into a Skid", The Economist, June 16,1990,70; "After the Departure", Fortune, July 2, 1990, 55; "Can lacocca Fix Chrysler Again", Fortune, April 8,1991, 50.

³⁷ Robert A. Lutz, Guts: The Seven Laws of Business that made Chrysler the World's Hottest Car Company (John Wiley & Sons, Inc., 1998), 27.

³⁸ "The Studied Gamble of Pitney Bowes", Dun's Review, February 1967,30.

³⁹ "Tough Choice", Forbes, 15 May 1965,18.

⁴⁰   Item.

⁴¹   Item.

⁴² "Fancy Footwork: Manager's Handbook", Sales and Marketing Management, July 1994, 41.

⁴³ "Pitney Bowes: Jumping Ahead by Going High Tech", Fortune, October 19,1992,113; "Changes in Tax Law and Its Effects on Leasing Equipment", Advantage, July 1988.

⁴⁴ "Old-Line Selling for New Smokes Wins for Reynolds", Business Week, February 20, 1960; International Directory of Company Histories (Chicago: St. James Press, 1991), 410.

⁴⁵ "Voyage into the Unknown", Forbes, December 1, 1971, 30; Bryan Burrough & John Helyar, Barbarians at the Gate (New York: Harper Collins, 1991), 51.

⁴⁶ Item.

⁴⁷ When Marketing Takes Over at R.J. Reynolds", Business Week, November 13,1978,82; "Voyage into the Unknown", Forbes, December 1, 1971, 30. R.J.R. приобрела McLean Industries в 1969 и Aminoil менее года спустя. В статье, на которую мы ссылаемся выше ("When Marketing Takes...), утверждается, что в 1978 R.J.R. направила $580 млн в дополнение к $1,5 млрд, потраченным ранее. Таким образом, за 10 лет они потра­тили более $2 млрд на Sea-Land. Чистый акционерный капитал в 1978 году был $2657900000, в соответствии с Moody's Report в 1979.

⁴⁸ Bryan Burrough & John Helyar, Barbarians at the Gate (New York: Harper Collins, 1991), 62; "Cigarette Conglomerate", Financial World, February 5,1969, 4; "New Fields for

Reynolds Tobacco", Financial World, May 6,1970, 13; "The Two-Tier Market still Lives...", Forbes, March 1, 1974, 25; "R.J. Reynolds stops a slide in market share", Business Week, January 26, 1976, 92.

⁴⁹ "Voyage into the Unknown", Forbes, December 1,1971,36.

⁵⁰ Ken Iverson, Plain Talk (John Wiley & Sons, 1998), 54-59.

⁵¹ The Nucor Story, Page 5 (Document obtained from the Nucor Corporation)— Chairman/Vice Chairman/President, Vice President/General Manger, Department Manager, Supervisory/Professional, Hourly Employee.

⁵² Richard Preston, American Steel (New York: Avon, 1991), 4-5.

⁵³ Jeffrey L. Rodengen, The Legend of Nucor Corporation (Write Stuff, 1997), 73-74; The Nucor Story (Nucor web site)/Egalitarian Benefits, August 22,1997.